Episode 4, Season 1| Qualitative vs. Quantitative – Choosing the Right Research for Your Product

Untangled: The Usability Sciences Podcast Season 1, Episode 4

In the fourth episode of Untangled: The Usability Sciences Podcast, hosts Peter Welpton and Adrienne Guillory shift the conversation away from why you need to make research a central part of your product development process to talk about how that research is conducted. That includes conversations on the difference between qualitative and quantitative research, why certain types of research are better for answering certain questions, and what you get from strategic research versus tactical research.

Have a topic you’d like to see discussed? Leave a comment below and we’ll consider it for future episodes. 

"Untangled: The Usability Sciences Podcast" is hosted by Peter Welpton and Adrienne Guillory and brought to you by Usability Sciences Corporation, a user research firm based in Dallas, Texas. The Usability Science Podcast brings you insightful discussions on cutting-edge topics in user experience every month.

To learn more about Usability Sciences or to talk to someone on the team, visit https://usabilitysciences.com/.